Client: Frontier Developments
UI Art | Brand Development
Collaborating once again with Frontier Developments, we were brought on early in the project to help explore and establish the UI art direction. Working closely with their UX team, we looked to create a style that would be complementary to the established F1 brand, whilst also supporting the richness of functionality required for a modern management game. We also had to ensure a clear visual hierarchy that would support both PC and controller navigation across complex, data heavy screens. As massive F1 fans this was a challenge we thoroughly enjoyed!
