NASCAR 21: Ignition

PS4 | XBox One | PC

Client: Motorsport Games
UX Design | UI Art | Brand Development | Art Direction
Motorsport Games tasked us with imagining a completely fresh UI for NASCAR 21, helping to redefine the franchise with a bold and emotive style. We established a look that centred around the iconic number decals and team colours, building a contemporary and authentic celebration of the NASCAR brand. The final style was designed to work in both 2D and 3D, allowing for a seamless look across multiple implementation challenges.
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