F1 Manager 2022

PS5 | XBox Series X/S | PC

Client

Frontier Developments

Collaborating once again with Frontier Developments, we were brought on early in the project to help explore and establish the UI art direction.

Working closely with their UX team, we looked to create a style that would be complementary to the established F1 brand, whilst also supporting the richness of functionality required for a modern management game.

We also had to ensure a clear visual hierarchy that would support both PC and controller navigation across complex, data-heavy screens. As massive F1 fans this was a challenge we thoroughly enjoyed!

UI ART
BRAND DEVELOPMENT