The Crew

PS4 | XBox One | PC

Client: Ubisoft
Brand Development | UX DESIGN | UI ART | IconS | Illustration | Animation
Ubisoft briefed us to create a bold presentation style that would help establish a street-wise, underground tone for this new franchise. We created a gritty high-level UI style that could be easily adapted across the many and varied in-game elements. The final UI captured the desired tone so well that we were also asked to develop a full brand style guide and accompanying asset package for use across all worldwide marketing materials.

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