The Crew

PS4 | XBox One | PC

Client

Ubisoft

Ubisoft briefed us to create a bold presentation style that would help establish a street-wise, underground tone for this new franchise. 

We created a gritty, high-level UI style that could be easily adapted across the many and varied in-game elements. 

The final UI captured the desired tone so well that we were also asked to develop a full brand style guide and accompanying asset package for use across all worldwide marketing materials.

UI ART
ICONOGRAPHY
ILLUSTRATION
MOTION GRAPHICS
ART DIRECTION
BRAND DEVELOPMENT
IMPLEMENTATION